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The Now of Madonna

by Magdalin Leonardo
Madonna
 
   
The first time I saw Madonna live in concert was at the UA Sports Arena in Los Angeles back in May of 1990. My sister Karen had won two tickets to the Blonde Ambition Tour through a local radio station, so we were flown round-trip from New York for the event. We had second row seats. Olivia Newton John sat behind us. But it was one of the worst concerts I've ever attended. Madonna lip-synched her way through nearly every song. She paid much more attention to her dancing than her music. And don't even get me started on the audience. Compared to New York, the L.A. crowd was a bunch of zombies. Nobody danced, screamed, hooted or hollered. Everyone sat quietly in their seats. The critics were right. Watching Madonna perform live was like watching a music video on a life-sized screen.

Eleven years and two months later, I found myself approaching the entrance to Madison Square Garden with a mixture of fear and dread. I had spent over $100 on my ticket to Madonna's sold-out Drowned World Tour, but I wasn't sure if it would be worth it. Why was I giving Madonna a second chance? I loved her last two albums and her last four videos. And the hype surrounding the Drowned World Tour was just too impressive to ignore. Her 29 U.S. shows were sold out in a matter of minutes, with some tickets commanding prices upwards of $1000 apiece on eBay. I just had to see what all the fuss was about. I had to see if anything had changed ... especially Madonna's approach to her music.

Luckily, change is one thing Madonna is damn good at. One glance at her many album covers or music videos and it's painfully clear. Blonde or brunette, demure or deviant, curvy or sculpted, Madonna's look - like her music - is constantly being reinvented. It's the key to her success and her longevity ... and it's the main reason why her fans remain so loyal. Simply put, she's never boring. And neither is her wardrobe. That may explain her unique approach to concert merchandising.

Madonna Drowned World TourBefore I even reached the stadium, I had to pass by nearly a dozen vendors, each one hawking a dizzying array of Madonna memorabilia. This is not your standard concert fare; Madonna's stuff looks like it belongs in a shopping mall, not a concert hall. There are nearly a dozen different shirts to choose from-everything from a traditional short sleeved t-shirt to a sexy, camouflage print camisole. And that's just for starters. There are Madonna posters, bandannas and belt buckles. Madonna pins, necklaces, and bracelets. Even Madonna coffee mugs! And some of the prices are as outrageous as the selection itself - from $10 for a teeny metal Madonna key chain to $100 for a red, rhinestone-studded Madonna tank top.

Short of cash? No problem! There are free Madonna "official tour merchandise" catalogs on every counter, so fans can order their favorite items through the mail or online. The highest priced item in the catalog? An official Drowned World Tour denim jacket, embroidered with rhinestones for $199.95.

My head was spinning. "What do I buy ... and in what color? Should I buy it now ... or order it online later?" After nearly 20 minutes of internal debate, I settle on two different baby doll t-shirts, and I have to stop myself from buying a third. I guess I'm not as "over" Madonna as I thought I was! I'm also not the only one who used eBay instead of Ticketmaster to secure seats for Madonna's July 30 show. Yanik, a 22-year-old NYU student, beat out 43 other eBayers for a pair of fourth row seats that set her back $1,500. But for Yanik, the price was worth it. "Coming from a very conservative Haitian family, it was considered improper for a child-never mind a girl-to be heard or free spirited," she admits. "Madonna's message is all about being a free spirited female, having your say ... Listening to her music was the best thing that I've done, because I realize that I'll make my own way in this world, in my own time and I don't have to live according to anyone's schedule or expectations ..." Words of wisdom that could very well have been spoken by Madonna herself, who was over 30 minutes late for Monday night's show.

Before the concert began, the odd assortment of metal contraptions on stage looked just like that-different pieces of equipment laid out in a random fashion. But once the lights went down, everything changed. Like pieces of a puzzle, the equipment moved closer together and interlocked, forming what looked like a space ship (in a very "Close Encounters of the Third Kind" sort of way). As the "ship" floated above the stage, Madonna slowly emerged ... a tiny, alien-like figure surrounded by blinding lights and metal.

Madonna photo courtesy of Madonna VisionIt was hard to see her at first. But as the first few lyrics of "Drowned World/Substitute for Love" were sung, I breathed a sigh of relief. Madonna was holding a microphone firmly in her right hand. And, aside from a few dance routines, she hardly put it down throughout the nearly two-hour show. That's right, folks. None of the songs in the Drowned World of Madonna were lip synched. Except for a video version of "Paradise (Not for Me)," Madonna sang every single tune-and sang them surprisingly well. Could motherhood have something to do with it? Like her new look, Madonna's voice seems to have undergone a metamorphosis. Each song was filled with a mix of power and passion I didn't even think she was capable of.

Most of the songs Madonna performed were from her last two albums, "Ray of Light" and "Music" - a fact that has her current critics frowning. But for the fans who have followed Madonna since her "Like a Virgin" days, the new repertoire is a refreshing change that mirrors our own maturity. Like the singer herself, we've outgrown the lace gloves, the big hair and the purple lipstick. The electronica-charged songs of "Ray of Light" combined with the country-western flair of "Music" provided the perfect mix of bigger and better Madonna fare. While Madonna sang "Ray of Light," jumping acrobats and somersaulting dancers filled the stage as the artist herself gyrated, robot-like, to the antics that surrounded her. For "Candy Perfume Girl," the 42-year-old mother of two jammed on an electric guitar, as a spiky mohawk-donning contortionist writhed in the foreground.

Madonna photo courtesy of Madonna VisionAcrobats and contortionists are just two examples of the circus-like qualities that characterize much of Madonna's Drowned World show. Dancers hover above the stage in trapeze-like fashion. Outlandish costumes abound. And there always seems to be at least four different things going on at the same time. That's because, in addition to the live action, four strategically placed video screens are used onstage in lieu of more traditional background scenery. During "Beautiful Stranger," a smiling Austin Powers (a.k.a. Mike Myers) appears on the screen amidst a sea of swirling, retro-inspired circles and graphics. During Madonna's sexy version of "Secret," a series of faith-inspired images like crosses, baptisms and Buddhist monks float behind her. "Don't Tell Me" is performed against pictures of a crystal-clear Texas sky. But not all the video images are pleasant ones. During one particularly strange musical interlude, an animated Japanese cartoon features what appears to be a girl getting raped, only she turns out to be a porn star. Cartoon characters having sex? Chalk another one up to Madonna for shock value.

Madonna photo courtesy of Madonna VisionSurprisingly, Madonna's costumes are less shocking and less revealing than those of the past. For her Drowned World Tour, Madonna takes on three totally different personas: Punk Rocker, Geisha Girl, and Cowgirl. But the show's special effects are more impressive than the costumes. During "Sky Fits Heaven," Madonna and her entourage do a dance sequence reminiscent of the film, "Crouching Tiger, Hidden Dragon." Watching it, I couldn't help but giggle. In fact, I think one of the best parts about the Drowned World show was Madonna's sense of humor, which may just be a sign that she doesn't take herself quite as seriously as she used to. For "Human Nature, she sings about sex while suggestively riding a mechanical bull. While crooning "Beautiful Stranger," she fondles and flirts with a "stray" cameraman. During a performance of "Nobody's Perfect," she fends off a Samurai-like warrior bent on chopping off her head.

Madonna's Drowned World Tour had its share of surprises including a Spanish version of "What It Feels Like For A Girl," an acoustic version of "La Isla Bonita," and a earth-shattering applause following her one and only '80s song of the evening, "Holiday." For her encore, Madonna sang and danced her way through "Music," as a time capsule of her most memorable music video clips played on the giant screens behind her. It was perhaps the most revealing moment of the evening, a blending of past and present that proves this artist has come to terms with both.

Check out the songlist from the show!
 
       
   
amazon.com
 
       
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WOMANROCK.com thanks Madonna Vision for use of all live concert photos appearing in this article. Please visit Madonna Vision for an archive of over 13,000 pictures and much more:

http://www.geocities.com/madonnavision/main.htm
 
       
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Get all the goods, visit the Official Madonna site at:

http://www.madonnamusic.com/
 
       
    What? Can't get enough Madonna? We pulled the following links from Entertainment Weekly's review. Check them out here:

http://www.madonnaweb.com/

http://www.madonnacatalog.com/lav/lav.htm

http://www.3-x.nl/wherelifebegins

http://come.to/lourdespumpkin

http://www.maverickrecords.com

http://www.wbr.com/madonna

http://www.studyofmadonna.com/

http://www.ew.com/ew/features/010727/madonna/

http://www.tt.ee/madonna/disco/whosthatgirlpage.htm

http://www.mlvc.org/


http://www.instavid.com/

http://www.angelfire.com/ls/evitathemovie/movie.html
 
       
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Other features by Magdalin Leonardo include:

Breech - For Sale

The Wonder Twins: Tegan and Sara

Lilith Fair - Long Live Lilith
Lilith Fair - Up Close and Personal
Lilith Fair - Live From Lilith
Lilith Fair - The Lilith Village
Lilith Fair - Who the Hell is Lilith, Anyway?

Bare Naked Lady: A Nude Attitude

The Naked Truth: Marie-Claire Montanari

Book Review - Bitch: In Praise of Difficult Women
 
       
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Magdalin Leonardo is a freelance writer living in New York.
 
       
   
 
 
 

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